🌊 San Marcos, TX — Hays County

San Marcos Airbnb & Vacation Rental Management

San Marcos sits between Austin and San Antonio with a spring-fed river, Texas State University, and the Premium Outlets creating year-round demand. Roam Free maximizes your San Marcos STR revenue with zero hidden fees.

San Marcos STR Market at a Glance

$140+
Average Daily Rate
69%
Average Occupancy
$35K+
Avg Annual Revenue
38K+
Texas State Students
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San Marcos River Tubing

The spring-fed San Marcos River stays a constant 72°F year-round, making it one of Texas’ most popular tubing destinations from March through October — a massive consistent demand driver.

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Texas State University

38,000+ students at Texas State create reliable demand for graduation weekends, family visit weekends, move-in, and football game days — filling calendar gaps between river season peaks.

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Premium Outlet Tourism

The San Marcos Premium Outlets attract millions of shoppers annually from across Texas, Mexico, and beyond — creating a unique non-seasonal demand layer that most river markets don’t have.

Frequently Asked Questions — San Marcos STR Management

How much can I earn on Airbnb in San Marcos?

San Marcos vacation rentals typically earn $28,000–$60,000 per year. The San Marcos River drives spring-fall demand, while Texas State events and the Premium Outlets provide year-round booking volume.

Is San Marcos a good market for Airbnb?

Yes — multiple demand drivers (river, university, outlet mall) create year-round occupancy. It’s also between Austin and San Antonio, putting 4+ million people within 45 minutes.

Does San Marcos allow short-term rentals?

The City of San Marcos has an STR ordinance requiring registration. Hays County has rules for unincorporated properties. Roam Free handles compliance as part of onboarding.

When is peak season in San Marcos?

Spring through early fall for river tubing, plus Texas State graduation, move-in, and football season weekends. The Premium Outlets drive consistent non-seasonal bookings year-round.

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